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Netflix's original Korean content attracting viewers worldwide
Updated: 2021-02-26 03:56:08 KST
Over the last few years, original Korean content on Netflix has become well-recognized around the world with people falling in love with the latest K-creations.
Recent global hits include 'Sweet Home', watched by 22-million households,and 'Kingdom' which piqued people's curiosity in Korean traditional assets.
The drama 'Extracurricular' and a behind the scenes documentary about K-pop megastars BLACKPINK, were also high on the list.
And, at Netflix's online press conference on Thursday, the platform promised more.

"Our investment in Korean content surpassed 700-million U.S. dollars and we recently signed to offer studio space, two in fact, which will allow us to continue making great content in Korea as Korean content becomes the world's entertainment trend."

With Korean content more popular than ever, producers say they have gained confidence in presenting more Korean-style programming.

"I wondered if overseas viewers would enjoy Korean stories. But now I believe bigger challenges are possible."

"'Kingdom' and 'Extracurricular' are the shows that made me believe that even the most Korean stories can connect with global fans. Before, romance dramas were a big part of the 'Hallyu' wave, but these stories have created opportunities for other genres."

Netflix says that it will create more shows with huge stars such as Yoo Ah-in from 'Hellbound', and Lee Jung-jae from 'Squid Game.'
An expert says that Netflix helps the country export its well-made Korean content.

"Until now the only way our content could be introduced overseas was through film festivals or with direct contact from local media. The distribution structure wasn't advantageous for us. Now, OTT services are a good way for us to show what we can do."

The expert expressed concern, however, that only the same writers and actors will be able to enjoy the spotlight while others could find it hard to break through.
Kim Bo-kyoung, Arirang news.
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